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This is part of a case series. In 2009, the leading two storage hardware companies, NetApp and EMC were both faced with how to approach the cloud based computing infrastructure opportunity. As members of the 'best of breed' players, they were both seeing partnerships with another 'best of breed' player, Cisco, the leading networking equipment player and an emerging server player, in order to best integrate their offerings for the market. Case (A) describes this situation leaving the reader with the questions of what would be the best strategic partnership structure to pursue? A non-equity alliance, an equity alliance or a joint venture. Case (B) outlines the decisions taken opening up the possibility to discuss the potential implications of the choices made by these two rivals, EMC and NetApp.