Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 26.09.2018
Revision date: 11-Feb-2019
Length: 5 pages
Data source: Field research
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Abstract
The GiveWatts (A) case describes the journey and challenges of a Swedish entrepreneur who launches a business in Kenya. GiveWatts faces the challenge of selling and distributing solar lamps in rural Africa. Even though the business is viable, competition is increasing and there is a need to scale the business with limited financial resources. The immediate challenge is to rethink the distribution model.
Time period
The events covered by this case took place in 2008-2012 (A case).Geographical setting
Region:
Africa
Country:
Kenya
Featured company
GiveWatts
Employees:
11-50
Turnover:
CHF 350000
About
Abstract
The GiveWatts (A) case describes the journey and challenges of a Swedish entrepreneur who launches a business in Kenya. GiveWatts faces the challenge of selling and distributing solar lamps in rural Africa. Even though the business is viable, competition is increasing and there is a need to scale the business with limited financial resources. The immediate challenge is to rethink the distribution model.
Settings
Time period
The events covered by this case took place in 2008-2012 (A case).Geographical setting
Region:
Africa
Country:
Kenya
Featured company
GiveWatts
Employees:
11-50
Turnover:
CHF 350000