Subject category:
Production and Operations Management
Published by:
International Institute for Management Development (IMD)
Version: 15.07.2011
Revision date: 7-Oct-2011
Length: 3 pages
Data source: Field research
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Abstract
This is the second of a two-case series. Unaxis Data Storage, a branch of a large European high technology company, is facing a difficult choice. Since most of its customer base is in Asia, the management has to come up with a solution to manufacture some of its products in Asia and generate some cost savings. Yet, the company wants to keep control of its supply chain and its intellectual property. A video is available to accompany this case series.
Location:
Industry:
Size:
7,000 employees, CHF1.78 billion (2004 revenues)
Other setting(s):
2005
About
Abstract
This is the second of a two-case series. Unaxis Data Storage, a branch of a large European high technology company, is facing a difficult choice. Since most of its customer base is in Asia, the management has to come up with a solution to manufacture some of its products in Asia and generate some cost savings. Yet, the company wants to keep control of its supply chain and its intellectual property. A video is available to accompany this case series.
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Location:
Industry:
Size:
7,000 employees, CHF1.78 billion (2004 revenues)
Other setting(s):
2005