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How many geniuses does it take to completely rethink an industry? If the industry is music, the answer is four! Five, if you throw in Steve Jobs. It's the iPod, of course, that we're talking about here. In just a very brief period of time, the now nearly ubiquitous iPod has rendered audio CDs virtually obsolete, put 'record stores' out of business, reconceived the notion of what 'recorded' music is, made the term 'disc' jockey meaningless, and essentially blown-up the entire value-chain that brought music to the masses. Not bad for four (or five) guys and a few months of effort! What the iPod also represents is the power of great teams to create big change. This is the story of how that happened.